DeAnne Stidham
Self - Founder Lularoe
Series
Watch LuLaRich (2021) Online
Synopsis
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Episodes
Season 1
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1. Start UpNow viewing2021-09-0945mMeet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.
2. Show Up2021-09-0945mLuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
3. Blow Up2021-09-0945mLuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
4. Toe Up2021-09-0945mLuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
Cast
Top Billed Cast
Availability
Where To Watch Legally
Amazon Prime Video
Amazon Prime Video with Ads
Amazon Prime Video Free with AdsStreaming availability data provided by JustWatch.
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FAQ
Frequently Asked Questions
Is LuLaRich available to watch online?
Yes - see the "Where to watch legally" section on this page for streaming, rental and purchase options.
How many seasons does LuLaRich have?
LuLaRich has 1 season and 4 episodes.
When did LuLaRich first air?
LuLaRich first aired in 2021.
Is LuLaRich still running?
LuLaRich's status on TMDB is: Ended.
What genre is LuLaRich?
LuLaRich is classified as Documentary.